When I decided to create an online presence for my independent activity, I could have done what many do: go through an agency, use a standard template, or delegate the site creation to a professional. I chose to do everything myself. The design, the texts, the photos, the technical structure. Every element, every word, every image.
This choice wasn't motivated by economy. It was a matter of control, coherence, and above all, authenticity. I wanted something classier than a simple ad on Swiss classifieds, lost among vulgar listings. But I also wanted to remain completely independent, without an agency deciding my image or my encounters for me.
Writing my own texts: finding the right tone
I won't pretend to have an overflowing passion for writing. Honestly, I'm more comfortable with numbers than with literary metaphors. But that's precisely why I couldn't delegate the texts to someone else.
Standard escort websites all follow the same model with interchangeable descriptions: "Young, elegant and refined woman, discreet, for unforgettable moments." That says nothing about who one really is. It creates no connection.
I wanted something different. A tone that resembles me. Not so intellectual as to be boring, but not superficial either. Something authentic, with a touch of freshness.
Every section of the site was designed to balance information and mystery, clarity and subtlety. I wanted a sophisticated tone without being pretentious, personal without being too intimate, professional without being cold.
And the blog I recently launched follows the same logic. These aren't soulless SEO exercises. They're real reflections on my activity, my vision, what matters to me. Even if writing isn't my natural strength, these texts are mine. They allow me to control my own narrative.
Choosing the right words: a matter of positioning
I chose the vocabulary. Not "services", but "encounters". Not "service provision", but "shared moments". Not "escort", but "courtesan" or "companion". These linguistic nuances may seem subtle, but they define a completely different approach.
These word choices aren't affectation. They reflect my vision of this activity. I don't provide a transactional service, I offer a human experience. These words create a different framework, a different expectation, a different relationship.
Minimalist design: elegance in sobriety
For the design, I knew exactly what I wanted. No endless photo gallery. No garish colours or flashy visual effects. For me, elegance lies in sobriety.
I opted for a clean design. Very few photos, carefully chosen to evoke an atmosphere rather than exhibit. This visual approach reflects my philosophy: my photo modelling background has given me undeniable physical assets, but I'm not just selling a physique, I'm offering an experience, a connection, an encounter. The few visuals present create a form of excitement about the unknown, about discovery. It's intentional. I want the men who contact me to be intrigued, curious to really meet me.
This minimalist aesthetic also required a certain technical mastery: choosing the right fonts, working on spacing, ensuring the site displays perfectly on mobile as well as desktop. All these invisible details create an overall impression of professionalism.
The technical aspect: solving puzzles
I must confess something that often surprises people: I enjoy solving technical problems. My mathematical side, probably.
Creating this site was a stimulating challenge. Learning the basics of HTML and CSS. Understanding how to structure a web page. Integrating Google Analytics to track visits. Optimising SEO with meta tags. Implementing canonical tags to avoid duplicate content.
These terms may seem dry, but for me, they were so many little puzzles to solve. Every successfully implemented feature was a victory. I spent hours refining the structure, testing different configurations, making sure everything worked perfectly.
I don't claim to have become a professional web developer. But I learned enough to create exactly what I wanted, without depending on anyone. This technical dimension of the project fascinated me as much as the rest.
Website professionalism versus professional of the trade
There's an important distinction: having a professional website doesn't mean I'm a professional in this trade in the traditional sense.
My website is professional in its execution. Technically well-built. Aesthetically coherent. Well-written. But this quality doesn't make me a professional escort who lives from this activity full-time. I remain an occasional.
I have a comfortable job on the side. I don't need this activity to live financially. I do it for the pleasure of encounters, the excitement, the human connection. This nuance is fundamental.
A full-time professional must optimise profitability, multiply appointments, maximise visibility. I can afford to be extremely selective. To refuse requests that don't speak to me. To maintain a very low rate of encounters: two to three maximum per month.
The website's professionalism doesn't betray this occasional approach. On the contrary, it reinforces it. It shows that even if this isn't my main profession, I do things with seriousness and excellence. That I respect the men who contact me by offering them a polished and transparent online presence.
This is also why I wanted to create a real website rather than a simple ad on Swiss classifieds. I wanted something classy, that stands out from the flood of vulgar and standardised ads found elsewhere. A space that truly reflects my different approach.
Authenticity above all
Ultimately, everything in this creation process came back to one central question: how to be truly authentic?
By creating this site myself, by writing every text, by choosing every image, by building every feature, I ensured total coherence. Nothing was outsourced, formatted, standardised. Everything comes from me.
This site is probably imperfect. There are aspects a professional might have optimised better. But it is authentically mine.
And it's this authenticity that counts. When a man reads these pages, he's really reading my thoughts. When he looks at the photos, he's really seeing how I've chosen to present myself. When he navigates the site, he's really experiencing what I've created.
There's no intermediary. No commercial filter. No agency reformatting my message. Just me, as I am, with my skills and my limitations, my approach and my philosophy.
An invitation to transparency
Creating this site myself was a choice. A choice of freedom, independence, authenticity. A choice that requires more work, more time, more learning. But a choice that guarantees me total control over my image and my activity.
I'm not a professional escort managed by an agency. I'm an independent woman who has chosen this occasional activity, who practices it on her own terms, and who has created her online presence from A to Z to reflect exactly who she is.
This site isn't perfect. But it's true. And in a world saturated with formatted images and standardised discourse, that truth has value.